AAI Wins ASAE Overall Excellence in Communications Award

By: Bethany Coulter
Wednesday, June 28, 2023
The American Association of Immunologists (AAI), Inc., announced today it has been recognized by ASAE with its highest honor for excellence in association communications: the 2023 Gold Circle Awards Overall Excellence Winner. The Gold Circle Awards competition is the premier association marketing, membership, and communications awards program that recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications. This year’s competition received more than 150 applications across 16 categories.

Earlier this month, AAI received the 2023 Gold Circle Award in Media/Public Relations—one of the 16 award categories—for its 2022 National Immunization Awareness Month Campaign, which reached more than 36 million consumers through media tours, social media campaigns, and social media influencers, to encourage getting back on track with regular immunizations, especially childhood immunizations. Upon reviewing all 2023 awards recipients, the Gold Circle Awards Committee announced this morning that the AAI winning submission was selected as the “best of the best,” and bestowed its Overall Excellence Award.

“Being recognized with ASAE’s highest communications award is a tremendous honor for AAI,” said AAI Chief Executive Officer Loretta L. Doan, Ph.D. “The campaign that garnered this award was the association’s first public awareness initiative, the result of an unwavering conviction among the AAI leadership that now, more than ever, society needs and craves the knowledge that immunologists have to offer. AAI members are working every day to create new knowledge about the immune system and its role in health, and AAI is committed to communicate that knowledge to the broader public in accessible and impactful ways.”

Entries for the Gold Circle Awards competition are judged consistently in each category based on criteria established by the ASAE Gold Circle Awards Committee for excellence in association marketing, membership, and communications programs.

"I am thrilled to extend my congratulations to the winners of the 2023 ASAE Gold Circle Awards," said Diana Dabdub, CAE, Director of Admissions & Recruitment Affairs at the American Association of Veterinary Medical Colleges and Chair of the ASAE Gold Circle Awards Committee.

"The Gold Circle Awards recognize and highlight the significant role that marketing, membership, and communications association professionals play in promoting and supporting the growth of associations and their members. This year, the Gold Circle Awards categories have been updated to encourage and promote diversity, equity, inclusion, and accessibility in campaign development. The winning campaigns showcase innovation, collaboration, creativity, and thoughtful incorporation of the diversity, equity, inclusion, and accessibility perspective in their design and implementation."

For more information on the winners, visit Gold Circle Awards.