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2014 Rate Card

(Rates effective as of 10/01/13 - subject to change at any time)


Plant Physiology

Print Rates

Estimated circulation: 800 

  1x 3x 6x 12x
Full Page $1,106 $995 $940 $885
1/2 Page $791 $712 $672 $633
1/4 Page $502 $452 $427 $402
Add $1,095 for color      

 

Print Premium Positions

Cover 2: add 25%   Page 1: add 25%
Cover 3: add 15%   Opp. TOC: add 25%
Cover 4: add 40%   All others: add 10%

 

Online Rates

Estimated average monthly impressions: 1,707,622

  1 mo. 3 mo. 6 mo. 12 mo.
Banner $1,525 $3,660 $6,405 $10,980
Premium $2,211 $5,307 $9,287 $15,921

 

Email Rates

Estimated emails sent per month: over 13,000
eTOC Top $1,224
eTOC Bottom $699
TOC Package $2,212

 


The Plant Cell

Print Rates

Estimated circulation: 800

  1x 3x 6x 12x
Full Page $1,106 $995 $940 $885
1/2 Page $791 $712 $672 $633
1/4 Page $502 $452 $427 $402
Add $1,095 for color       

 

Print Premium Positions

Cover 2: add 25%   Page 1: add 25%
Cover 3: add 15%   Opp. TOC: add 25%
Cover 4: add 40%   Opp. TOC: add 25%

 

Online Rates

Estimated average monthly impressions: 1,214,206

  1 mo. 3 mo. 6 mo. 12 mo.
Banner
$1,275 $3,060 $5,355 $9,108
Premium $1,849 $4,437 $7,765 $13,311

 

Email Rates

Estimated emails sent per month: over 14,000
eTOC Top $1,180
eTOC Bottom $639
TOC Package $2,020

ASPB News

Print Rates

Estimated circulation: 4,500

  1x 3x 6x         
Full Page $882 $794 $750
1/2 Page $526 $473 $447
1/4 Page $319 $287 $271
Cover 4* $1,182 $1,064 $1,005

Add $460 for color per month

*Cover 4 includes color and is a half page ad

 

Online Options

Color option if black/white print ad: $200/issue
Hyperlinking option: $200/issue

ASPB Member Chatter

Online Rates

Estimated emails sent per month: over 4,000
Banner (728x90 pixels) $591
Small Button (220x220 pixels)
$338
Medium Button (220x440 pixels)
$506
Skyskraper (220x660 pixels) $633
 

ASPB Website

Online Rates

Estimated average monthly impressions: 107,470

  1 mo. 3 mo.  6 mo. 12 mo.
Banner $800 $1,920 $3,360 $5,760
 

ASPB Meeting Program

Print Rates

Cover 2 $2,415
Cover 3 $2,415
Cover 4 $2,415
FP/BW $828
Half/BW $414

Cover prices include 4-color

 

 

ASPB Publisher Online Package

Purchase a banner ad on the ASPB website, Plant Physiology website and Plant Cell website for $19,440/year or purchase a banner on all three plus inline ads on both journal websites for $26,244/year. Cannot be combined with any other offer or promotion.
 

Recruitment Package Rates

Recruitment advertisers receive 30% off rates listed above. Premium print positions and online premium positions excluded. Cannot be combined with any other offer or promotion.  
 

Issuance/Closing Dates

Ads for the journal websites are due 7 days prior to insertion.

Plant Physiology is published monthly, and issues close 20 working days before the issue month. For print ads and graphics, submit a high-resolution PDF file (at least 300 dpi) with all the fonts embedded.

The Plant Cell is published monthly. There is an approximate 4- to 8-week delay between online publication of an article and the publication of the subsequent print edition. For example, the issue containing articles published online in January would appear in print around early March.  Advertising deadlines for each print issue are the 5th of each month before the mail date. This means that the advertising deadline for the January issue would be February 5. For print ads and graphics, submit a high-resolution PDF file (at least 300 dpi) with all the fonts embedded.

ASPB News is published bimonthly (Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct, Nov/Dec). Issues close the 5th of the month preceding the odd month of issue (i.e., the Nov/Dec issue closes on October 5).

The Member Chatter is sent out around the 15th of each month. Ad materials are due by the 1st of the sponsorship month.

For print ads and graphics, submit a high-resolution PDF file (at least 300 dpi) with all the fonts embedded.

 

 






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